The Wedding Tree Case Study

The largest bridal shop in Wisconsin also specialized in formal wear and prom attire.

Quick Overview

The Wedding Tree just renovated their store, and was looking for someone to renovate their website. After completing a recent renovation of the retail space at the Wedding Tree, naturally they decided to renovate their website as well.

Challenges

With over 28% male clients, the Wedding Tree preferred a look that was not completely feminine.

Solutions

In line with client requirements, I created a smooth interface with animated transitions between pages while maintaining a crisp gender neutral feel.

The attractive and intuitive interface made the survey more of a pleasure than hassle.

Keeping the Wedding Tree in mind during the concept design, I developed this draft. Sadly, the client was not enthused about trees in general and decided to forego my design :(

Results

The final product exceeded our client's expectations on every level. With great satisfaction, they were excited to get involved in a new affiliate program linking their site to major firms in the industry. http://www.theweddingtree.com